Lead Closure Template Directory

The Lead Closure email template directory features thousands of cold email templates that convert prospects into new clients & customers

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Use Personalised Subject lines to get higher open rates

Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by:

Benefit/feature 1
Benefit/feature 2
Benefit/feature 3 (optional)

Let's explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?

Cheers,
Sig

Use Personalised Subject lines to get higher open rates

Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits].

I know that [our product] will be able to help [name of your company] [insert high level benefit here].

Are you available for a quick call [time and date]?

Cheers,
Sig

A few ideas: How can you improve sales?

Hi {{FirstName}},

My name is {{your name}} and we work with companies like {{Company names}} to improve their sales.

I’ve already started looking at {{Company name}} and I have a few ideas about how you can drastically increase your {{type of sales}}. For example, {{how you can help with existing issue}}.

I have a lot more ideas that may be useful for you. Do you have time on {{Date and Time}} for a 15-minute Hangout or Skype call?

Best,

It’s finally great to connect with a sales legend

Hey {{FirstName}},

I have to say this right off the bat: I really admire the work you’ve done at {{company}} and how you’ve improved {{what they’ve done}}. I would love to pick your brain on {{their specific skill}}.

I think you can continue to increase those sales with {{your services}}. Time is precious but I wouldn’t as if there wasn’t some substantial benefit for you.

Can I steal you away for a 15-minute phone call tomorrow at {{insert time}}?

Thanks,

Are you up for a 70% increase in your top-line revenue?

Hello {{FirstName}},

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let’s find a few minutes to talk about how {{your company name}} is providing these results to our clients.

I’m available tomorrow {{insert 2 times you’re available}}. Can we sync up?

Gently Knocking

Hi Yeti,

If you're like most companies, sales transactions increase significantly;y in Q3/Q4, yet most executives have no way of knowing the ROI on their commission spend.

Xactly's compensation platform allows you to customize sales plans that cut errors in payments and eliminate the pain of calculated and adjusting commissions for your reps.

If you are willing to give us 15 minutes, I can show you how on average our customers see a 19% lower sales turnover, 5% more reps hitting quota and 37% faster sales.

What's the best way to earn your ear for a few minutes and show share how your peers are leveraging incentive pay to drive corporate strategy?

Use Personalised Subject lines to get higher open rates

Hi Cooper,

I noticed on your careers page that you're looking to hire a Sales Development Rep who diligently keeps track of their activity in Salesforce.

I would love a few minutes to discuss how Yesware removes this burden.

Yesware helps clients like MassChalnge, Fitbit and Groupon to aggregate and automatically sync activity data in Salesforce.

This means:

- Reduced manual Salesforce entry by 1 hour/rep/day
- Increased rep productivity by 30%
- Increased booked meetings by 10-15%

Would you be open for a call next week to see how Yesware could help your team?

Use Personalised Subject lines to get higher open rates

Hi Yesware,

First off, thanks for the epic product - you've made the internet a better place!

I'll be brief - I'm sure you're busy. We are an early-stage tech startup, and we are trying to build our blog. We've been working hard on the articles to make it awesome for fellow entrepreneurs and people who love productivity.

In the article "10 crucial guest blogging tips: our story..." we referenced your company. Without such a great service our advice to our readers would not be as useful as it is. I was more than happy to endorse it in my article, and I also recommended it to anyone I know looking for such a solution!

My request: tweet our article to your community. It would make a world of difference to us if you helped us get off the ground.

Here's a quick tweet link, ready to go: http://ctt.ec/33Rx_

If you'd rather not, I understand. I appreciate you reading this far

With gratitude,

Conga Composer - Ready for a Free Trial? / Yesware

Good Afternoon Dakota,

Small businesses, Fortune 100 companies, government entities and nonprofit organisations all have one thing in common

They save a whole lot of time and money by using Conga Composer.

Check out some of our case studies to see for yourself. I've also included a couple of links that provide more information about the product:

- Conga Composer Data Sheet (PDF)
- Conga Composer Functionailtiy Overview (PDF)

You can start a free 30-day trial today to see how Conga Composer can help you streamline document generation and reporting for Yesware. There's no obligation to subscribe, and free technical support is included during your trial.

If you have any questions about how to get started, please don't hesitate to reach out.

Bonnie, your thoughts on this?

Hi Bonnie,

Are you interested in saving your company an extra 4,200 hours of work a month?

Companies like Mimeo are doing just that by enabling Yesaware to better their sales productivity.

In addition to saving time, our clients have reported a 10% increase in rep productivity, a 31% opp-to-won conversion rate, and a 72% reply rate with our email campaigns.

I'd love to schedule a time to chat and show you how Yesaware can better your company. Would you have time to connect this week?

Use Personalised Subject lines to get higher open rates

Hi there,

I share big ideas with some of the most influential media in the world. Yesware is my secret weapon.

Last week, it helped me land feature stories in VentureBeat and ReadWrite. Two days ago, it showed me that the exclusive I pitched to Forbes was still sitting in an inbox, waiting to be opened (womp).

So I went to the Wall Street Journal and they're talking about it instead (win).

Bottom line: I didn't know about referral credit before I sold my entire team on Yesaware and now I feel as though you guys owe me something in return.

Kidding.

Real bottom line: I want to contribute to the success of a company that makes me successful every day.

Looks like we have plenty of things in common...

Hey Craig,

Here are some commonalities between Yesaware and TOPO:
- Your customer, Company X is also a customer of ours
- We are a Salesforce.com ISV partner, and it looks like Salesforce.com is a client of yours.
- Our Director of Sales is on the speakers list at the Saleshacker conference. He also used to work at Netsuite, another client of yours
- Most importantly, we're focused on driving results. Customers like Acquia, The Financial Times have seen a 25% growth in new businesses using our product. Customers choose our sales technology to accelerate their sales efforts.

Let's explore how we can work together to help your customers share the same experience our customers have had since using Yesware. I can also share with you some more customer success stories and why our market-leading product is chosen by high-growth sales teams.

When is the best time for you to connect?

Cheers,
Dakota

P.S It looks like your session title is "TBD." If there is any date/information I can provide to strengthen your presentation, please let me know.

Something of interest?

Hi Jen,

You have an impressive background in sales operations - hope you're excited to kick off the new year strong! I'm researching out because I see you head up Sales Operations, and I see a fantastic fit for Placester to increase Salesforce adoption and deal velocity with Yesware.

Customers like GoodData and Adroll told us that too often data in Salesforce is inaccurate and they need more transparency into their pipeline. That's why they chose Yesware to sync email & calendar activities automatically and build SFDC reports specific to their needs.

Can I have 15 min of your time Tuesday at 3pm EST to discuss some of your company's sales priorities and the type of impact Yesware could have?

Use Personalised Subject lines to get higher open rates

Hi Alyssa,

Would you have time for a short call next week?

If you're like most companies, you know how frustrating it is for sales team to spend their time pursuing leads who turn out to be unqualified and unresponsive. They waste their valuable time drafting emails and making calls for useless prospects when they could be foresting meaningful leads and closing important deals.

Yesaware empowers sales professionals to make better connections and business decisions by providing comprehensive email tracking, automated outreach through campaigns, and synchronized Salesforce reporting. If you're willing to give us 15 minutes, I can show you how on average our customers see a 20% new business growth, a 31% improvement in reply rates and a 29% increase in call connect rate.

What's the best way to earn your ear for a few minutes and share how your peers are leveraging Yesware to make better connections and business decisions?

Congrats on the new role. re: call follow-up

Hi {{FirstName}}

Just left a quick message at the office for you. I chuckled a little bit when I got an automated email this morning from our predecessor, {{name}} who we worked with briefly and before him {{name}}, who we worked with as well.

First and foremost, congrats on coming into this new role! I'm sure you've got a lot going on - so this conversation might be timely or not. If you're stressed, this is my go-to :) {{link}}

My role here is working with businesses (in the area) on how they can effectively and efficiently drive more traffic to their website, increase conversions and nurture leads into customers.

How has your first month kicked off so far?

- Caroline.

Very interested in working at ReferralCandy

Hi Dinesh,

I am a bilingual Spanish/English business developer who is very interested in joining your team at ReferalCandy. I have been reading a lot about you guys, including the case study about Great and I have to say I find your referral program very smart and powerful.

I saw your openings on AngelList and I think I could be a great fit for the Inside Sales Manager or Customer Success Manager remote positions. I have experience working in business development for startups, dealing with both inbound and outbound emails/calls. During the past two years I have been managing accounts located all over the world but mostly in Europe and Latin America. I believe my profile can be a great asset for any of those two openings.

If you'd like to chat my Skype ID is {{ID}} and my cell is {{number}}. Would love to talk to you or any of your colleagues and explore opportunities to work together.

I attached my resume to this email and my LinkedIn profile is here.

Best,

Featuring {{blog}} as a top sales blog

Hi {{first}},

mark from PandaDoc here! I'm putting together a huge roundup for the PandaDoc blog on the top sales blogs, and naturally, I'll be including {{blog}}.

I'm researching out because there are two things we'll be including for each blog we mention and I'd love to get your input on them!

1. A 2-3 sentence introduction in your own words on what {{blog}} is about.

2. A link to your best piece of content., Your article on '{{article}}' is one I found particularly interesting but wanted to check with you to see if you have any other sales-=focused articles or resources that you think would be a better fit.

Thanks {{first}}, keep up the great work and look forward to hearing from you!

Cheers,
Mark Lindquist
PandaDoc

You're invited to our super-secret beta test

Hi there,

We're reaching out to a small group of Vimeo members to whether feedback on a brand-new secret something that we're building. It's a pretty major update so we want to make sure we get it right. That's where you come in. Hopefully!).

If you're interested in being the first to see the this new thing and sharing your feedback with us, click the button below

{{button}}

Then we'll reach out again next week and tell you more about our test.

Thanks for your help! We can't wait to see what you think of our new stuff

Sincerely,
Vimeo's Research Team

Susan, Your site isn't optimised!

Hey Susan,

I noticed that your blog/site isn't optimised for mobile! Due to this, you must be losing quite a few potential customers.

What if I told you there was a plugin which optimised your blog/site for handheld devices? A plugin that can easily optimise blogs/sites to enhance the reading experience of your readers on phones and templates.

Our product, OptiHobbes can help you with that.

We would love to talk over the phone for a few minutes and get this fixed for you

Best,
Calvin

Use Personalised Subject lines to get higher open rates

Hi [First Name],

In the latter half of 2018, the future was looking bleak for [star person/company].

With [cause of the problem/arch] [star] needed to [get result related to your product/service].

A tough task, considering [cause of the problem/arch]. So how did [star] win?

[Short sentence on the star’s triumph, (the triumph should relate to your product/service)].

[Your company] specializes in [product/service that helped star win].

We’ve helped [company 1] and [company 2] do this.

I have a personalized template to help you [benefit]. Can I send it to you?

Use Personalised Subject lines to get higher open rates

Hi [First Name],

Want to see how you can instantly [benefit of your product]?

I know you’re busy working to [end result that your product/service helps with], so I’ll make this quick.

I’m the lead [role at your company], and I’ve got a few suggestions to help you immediately generate some quick wins with [area your lead is working on]. Here they are:

[Tip 1]

[Tip 2]

You might not have the time to this though, and that’s were [your company] can help. Would you like a quick 15-minute session during the next week so I can walk you through the tips and discuss this further?

Use Personalised Subject lines to get higher open rates

Hi [First Name],

You recently visited [your website] and [took this action].

If you’re interested in [content topic/product page visited] then I can recommend the following additional resources:

[additional resource 1]

[additional resource 2]

Our company also offers [product/service] which could help you [achieve this specific result].

Are you free for a call at [date and time] to talk about this?

Use Personalised Subject lines to get higher open rates

Hi [First Name],

With the new Google updates and penalties, working around them by [better way to deal with problematic bottleneck or issue] is time-consuming.

Our [company app service] has developed a way that lets you [fix bottleneck or issue] without [cost of less-optimal way to fix bottleneck or issue].

We’ve helped companies like [company name] achieve [results of the better way].

Are you able to lend me your ear for 15-20 mins this week? I would love to see if we can help you too.

Use Personalised Subject lines to get higher open rates

Hi [First Name],

So I was browsing your website and saw that you are using [competitor’s product]. How is it working out for you? I work for [your company].

Our [product] is similar to [your competitor’s product], only our customers’ report we’re better with [key USP and differentiators]. Which might work better for [lead’s company].

I would love to hop on a quick call with you and see if we could make [lead’s] company] better.

How does [date and time] work for you?

Alert! New Sales Lead

Hi {{Name}}

I took a quick look at your website and I immediately thought of a case study that we recently published. In the article below, you can learn hope one of our customers, Heather Reed, has begun using ActiveCampaign to automate her lead generation.

Essentially, she's now able to focus on her hot leads, while placing the "Zombie Leads" (those lead that fill out a form but are kind of just kicking the tires) into an automated lead nourishment campaign. She's estimated it saved her 8 hours a week, so I'm sure it could save you some time as well!

Save time with automated lead generation {{link}}

I'd be happy to help strategize how our lead sourcing could work for you. Do you have 15 minutes tomorrow between 9 and 11am CST? If that time doesn't work feel free to use my calendar here: {{link}}

Either way, I look forward to hearing from you soon.

Use Personalised Subject lines to get higher open rates

Hi {{name}}

I just came across your company on the 2019 Inc. 5000 list. Congrats!

Usually, when this happens marketing becomes a priority. So I thought you might be interested in learning how we helped [company name] use a corporate blog to boost traffic and increase leads by 7x.

I'm available to chat via phone all next week, so please let me know what works for you

Once again, congrats on the award!

[Your name]

Use Personalised Subject lines to get higher open rates

Hi [First Name],

I’m [your name] and I [state your role] at [your company].

I know you’re busy, and you probably receive plenty of emails asking for the right person to speak to, but I really believe we can help [lead’s company]. We [insert one-sentence pitch – what your solution does].

Based on your profile at [link to, or mention profile], it seems that you might be the right person to speak to—or at least point me to the right person about [problem your product solves].

If that’s you, are you open to joining me for a quick 10-minute call on [time and date] to discuss how we can support your business? If it’s not you, will you kindly direct me to the right person?

P.S. I’ve also reached out to [relevant person 1] and [relevant person 2]. We’ve helped companies like [insert your customers] to [positive result you’ve helped achieve] and I would love to help [lead’s company] do the same.

Use Personalised Subject lines to get higher open rates

Hi [First Name],

I saw your content on [platform]. I loved it so much I shared it with my [team, boss, friend].

You guys are doing great things. I like how you [ specific compliment on something lead or lead’s company published or did]. And I know you’re busy, so I’ll make this quick:

We’ve spent over 2 hours to create a personalized demo for [company] on how to [achieve result]. I would love for you to have a look and let us know if you find it useful at all?

Use Personalised Subject lines to get higher open rates

Hi [First Name],

I just found you through your [site/social media profile].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [expert/job role] at [your company] and realized you could reach page 1 faster by implementing these 2 tips:

[Tip 1]

[Tip 2]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings :)

Alert! New Sales Lead

Hi {{Name}}

I took a quick look at your website and I immediately thought of a case study that we recently published. In the article below, you can learn hope one of our customers, Heather Reed, has begun using ActiveCampaign to automate her lead generation.

Essentially, she's now able to focus on her hot leads, while placing the "Zombie Leads" (those lead that fill out a form but are kind of just kicking the tires) into an automated lead nourishment campaign. She's estimated it saved her 8 hours a week, so I'm sure it could save you some time as well!

Save time with automated lead generation {{link}}

I'd be happy to help strategize how our lead sourcing could work for you. Do you have 15 minutes tomorrow between 9 and 11am CST? If that time doesn't work feel free to use my calendar here: {{link}}

Either way, I look forward to hearing from you soon.

{{name}} lead management made simple

Hey {{name}}

Managing leads in real estate is hard. It's hard to keep everyone's situation straight, and it's hard to make sure nothing falls through the cracks.

We get it.

ActiveCampaign helps realtors with relationship management. This case study {{link}} shows how other real estate firms use ActiveCampaign to better manage their relationships.

I'd be happy to connect and talk about how ActiveCampaign can help your team with relationship management as well. Are you available for 15 minutes Thursday or Friday of this week?

You can also schedule a call with me through the link below

Thanks!

Loved your post on Ramit Sethi - linking from high domain authority site

Hi {{name}}

I first heard about {{blanked}} when you write about Ramit Sethi's huge, course-launching email sequence.

Back then I was barely blogging - but I recently started doing content marketing at ActiveCampaign and I had a chance to link tot hat post! (in this post, if you're interested).

We have a pretty high domain authority so I wanted to reach out to ask: Is there any other content you'd like me to link to?

I'll keep linking to your content whether you respond or not (because it's good). But I wanted to see if there was anything you're specifically trying to promote.

Thanks!

{{name}} still in love with Infusionsoft?

Hi {{name}}

I see that you're using Infusionsoft as an email marketing tool for {{blanked}}

What if you could do even more for a lower price?

ActiveCampaign helps you segment your contact list and automate your outreach in our easy-to-use automation builder. We also integrate with Thinkific {{link}} to auto-update contacts and increase enrolments in your online courses.

Do you have 5-10 minutes this week to explore your options and discuss the differences? Feel free to use the link below to schedule a call with me

Thanks,
~Ernie

{{name}}, you need this. Here's why.

Hey {{name}}

I saw your Tweet this morning about lead qualifying and I think ActiveCampaign has a solution for you

Lead sourcing is a feature many of our customers have successfully used to solve lead qualifying problems like yours. Based on specific actions your contacts take, you can qualify interest level and take direct action when it makes sense of your sales processes.

The best part is you define what actions are the most valuable.

Does this scratch at the surface of what you had in mind? It's worth taking a look at.

If so, I suggest we hop on a quick 15 minute call. We can run some diagnostics and get you the information & next steps needed. Or you can hop on a free trial {{link}} and test it out to today

Let me know.

Use Personalised Subject lines to get higher open rates

Hi {{first_name}},

I'd like to offer you an opportunity to try ActiveCampaign - Click here {{link}}. No gimmicks, no strings and no credit card required.

Let me know what you think once you're using the platform, I'd love to schedule some time to hear your feedback and how we might be able to help {{account.name}}.

Thanks {{first_name}}.

5 Ideas for Starbucks using Twillio

Hi Howard,

After sending my last email, I got really excited and wanted to share some ideas I had on how Starbucks could leverage Twilio:

- Mobile app distribution - reduce friction by allowing your website visitors to download your mobile app by texting the download link to their phone. Our technology intelligently detects whether a phone is on iOS or Android OS and sends them to the right app store.
- Picture message a coupon to your customers on their birthday. Why tell them how good a frap will be when you can show them the gooey ribbons of caramel?
- New VIP service: text your order in to your local Starbucks. Get your favourite thirst quencher sooner.
- Picture message Starbucks coupons w/QR codes to your friends on special occasions.
- Leverage geo-location services to MMS special deals to customers when they are in close vicinity to a Starbucks

The possibilities are really endless

I'd love to chat with you further about how other companies are using us, as well as chat more about how we can help foster Starbucks' future innovative ventures

What's the best way for me to get 15 minutes on your calendar

Thanks,
Emerald

Need some more leads?

Hi {{FirstName}},

I was wondering if you felt you had a scalable lead gen solution in place?

Reason I ask is, our software allows you to automatically find your prospects' contact info and then sends them automated, personalised emails on autopilot.

Sales people can use this to add 100 prospects at once and then automatically queue up the emails to get sent to them.

Interested in a demo?

Looks like we have plenty of things in common

Hey Craig,

Here are some commonalities between Yesware and TOPO:
- Twillio is a customer (and also an integration partner now powering our click-to-call feature)
- We are a Salesforce.com ISV partner, and it looks like Salesforce.com is a client of yours
- Our Director of Sales, Mike Haylon is on the speakers list at the Saleshacker conference {{link}}. He also used to work at Netsuite, another client of yours Most importantly, we're focused on driving results. Customers like Twitter, Acquia and The Financial Times have seen a 25% growth in new business using our product. Customers choose our sales technology to accelerate their sales efforts.

Let's explore how we can work together to help your customers share the same experience as our customers have had since using Yesaware. I can also share with you some more customer success stories and why our market-leading product is chosen by high-growth sales teams.

When is the best time for you to connect? I would be more than happy to facilitate an introduction to Mike Haylon if that's preferred by you

Cheers,
Dakota

P.S: It looks like your session title is *TBD* If there is any date/information I can help provide to strengthen your presentation, please let me know

Dakota McKenzie

YES! Millennials can sell.

Hi Craig,

Thank you for signing up to Test Drive Kapost. I recently read your blog post "Can Millennials Sell?"

As a millennial myself, this specific line really resonated with me, "Juxtapose this against your average Gen X salesperson who still speaks lovingly of the Blackberry's tactile keyboard, who maintains maybe just 1-2 social properties and who prefers the face-to-face meeting than the digital one." My dad is a successful saleman who is using Blackberry and scheduling in person meetings, ha!

My role here at Kapost is to see if I can answer any questions for you about Kapost or clarify anything about our platform after taking a Test Drive.

Please let me know if I can provide you with additional resources.

Best

Take a 5 minute video tour of the Kapost platform {{link}}

Teddy Tehrani

Example email

Hi Paul,

Our mutual connection Craig Rosenberg suggested I reach out about Switch Merge.

Switch Merge offers a video personalization platform that helps marketers deliver personalised, targeted messaging throughout video content. We integrate with Salesforce and Pardot to leverage what you know about a prospect, elevate lead nurture programs and measure effectiveness.

We would love to connect with Mark and share Switch Merge with him. Would you be able to pass on this video that we personalised just for him? (It even includes his LinkedIn photo. He looks sharp and he will never have seen anything like this before.)

Andrew Angus

{{blank}} for {{blank}}

Hi {{name}},

I want to reach out about our software solution which automatically rotates and randomises passwords for your privileged accounts.

Our privileged identity and access management solution helps IT teams at organisations such as Sony, GEICO and Visa discover, manage and secure passwords for their privileged account (Windows local and domain admin accounts, root accounts, service accounts etc) across multiple systems and platforms without any business disruptions. As you know, without access to these powerful accounts, attackers won't have access to your most sensitive data and valuable IT assets.

We have a few available slots remaining for a WebEx demonstration for the software platform next week. Please let me know if you are interested in learning more and I can reserve a split for you

Thanks,

{{sig}}

Use Personalised Subject lines to get higher open rates

Hey Tim,

I've been watching your videos on YouTube and I think they are great! There are lots of useful tips and tricks on SEO.

I'd like to share with you the article I've written:

How To Find Long-Tail Keywords Using Wikipedia and Ahrefs
https://thecompleteseo.com

I wonder if you could check the article and send me some feedback because you know the app better than me

Thanks

Use Personalised Subject lines to get higher open rates

Hi {{FirstName}},

I was wondering if you felt you had a scalable lead gen solution in place?

Reason I ask is, our software allows you to automatically find your prospects' contact info and then sends them automated, personalised emails on autopilot.

Sales people can use this to add 100 prospects at once and then automatically queue up the emails to get sent to them.

Interested in a demo?

Use Personalised Subject lines to get higher open rates

Hi {recipient name},

I am reaching out to you because being the {recipient’s current role}, I was certain you would know more about the current process in place at your company for {which department}.

Like we’ve helped {your existing customer}, I felt you might be interested in improving your {the biggest challenge for the prospect}.

I did a fair amount of research on your company’s {current system} and I’m sharing a few of my thoughts here which could help you save {the benefit your product offers}:

<screenshot of their web page>

1. I noticed that {state the current problem and how it can be better}.
2. {state the current problem and how it can be better}

I’d love to share a few more ideas with you and spend more time in understanding your current process.

{recipient name}, could we spend 15 mins this week to chat about this?

Use Personalised Subject lines to get higher open rates

Hi {recipient’s name},

Firstly, let me state that as the {designation of the recipient} of {company’s name}, you must be getting a bunch of emails and deleting most of them just as I do.

The primary reason I am reaching out to you is to discuss your {your competitor name} environment. I assist organizations to transition over from {your competitor’s name} to {your company name} with {what benefit do they gain}.

We have added over {the number of customers} with a healthy percentage being known, trusted {their industry sector}.

I believe I could be of value to your business and would love to work with you. Are you available for a 15 minutes meeting on Friday?

Use Personalised Subject lines to get higher open rates

Hi {recipient name},

I hope you are doing great 😀 It’s been a while since we were in touch.

{recipient’s company name} had trialed with {your product name} for their {what function did they use the product for} in the past. I would love to reconnect with you and your team to better understand why you had moved away from the same 🙂

We have made some market breaking innovations since you had signed up and partnered with some big names like {customer 1} and {customer 2} too. Let’s have a quick chat sometime next week, {recipient’s name}?

I would be more than happy to show you those innovations, Monday (January 16th) at 10:00 am sounds good for you?

Use Personalised Subject lines to get higher open rates

Hi {recipient’s name},

My name is {salesperson’s name} and I am the {designation} for {your company name} in the {region of the prospect}. {a sentence about what your company does}

{customer 1, 2, 3} have all moved to {your product} in Q3 to help with:

{benefit 1}
{benefit 2}
{benefit 3}
And much more

I would love to get on a short call with you for a quick review of your current systems and how we can help.

Use Personalised Subject lines to get higher open rates

Hi {recipient name},

As the {title of the recipient}, I thought you might find this stat interesting.

{add a recent study about the recipient’s industry}

With this rapid growth in {recipient’s industry}, I’ve had the opportunity to work with companies like {customer 1} and {customer 2} in the {region of the recipient} by improving their {the result of using your product} with {your product name}.

{recipient name}, it would be great if we can get on a short 10-minute call on Friday at 2:00 pm?

Use Personalised Subject lines to get higher open rates

Hi {recipient name},

{congratulate them on their recent success}

I work with {your company name}. I would love to connect with your {person in charge of implementing the service you are selling} to understand your current processes and suggest how {your product name} can add value to {recipient’s company name}.

I am listing a few features below that might interest you,

{resource 1}
{resource 2}
{resource 3}

I will be looking forward to hearing from you, thanks in advance.

Use Personalised Subject lines to get higher open rates

Hi {recipient name},

Does {recipient’s company name} have an effective {product domain} strategy for this quarter?

I work with {the recipient’s company vertical} across {recipient’s region} to implement {product domain} strategies across the organization to utilize a more automated, efficient and user-friendly {department which uses your product}. {A line about your company}

We’ve helped organizations like the {customer 1}, {customer 2}, {customer 3}, and {customer 4} consolidate tools ({the features you have to offer}) to improve {the benefit of your product for the organization}.

Do you have 5-10 minutes this week for a brief call to determine if it makes sense to talk further?

(P.S.- Here is a testimony of how we are helping {customer 5})

Your feature on my blog

Hey {{FirstName}}

I've been a listener of {{blanked}} for quite a while and I love what you've been doing with {{blanked}} over the past couple of years too.

I'm reaching out because I'm working on a new piece geared towards giving millennials actionable business advice from those who've already learned a lot of the hard lessons themselves and I'd love to hear your take on this.

The post will be published to my blog and I'd love to get a quick quote from you to include in the piece if you're up for it.

If you'd be able to answer this question in a few sentences that would be amazing.

What's the most painful mistake you see first-time (or inexperienced) entrepreneurs make? How do you advise them on overcoming that challenge?

{{Name}} how is {{Company}}'s sales hiring going?

Hi {{Name}}

I saw {{company}}'s job ad for a Regional Sales Manager on Glassdoor and I wanted to ask you - is this current hiring strategy getting your sales candidates with the proven ability to produce immediate results, meet growth goals and generate more profit?

Winning the war over the top 1% of sales talent in New York is no easy task. We help sales leaders like yourself, get candidates they actually want to talk to.

{{Video}}

Let's talk about your current sales hiring strategy. Feel free to book a meeting in my calendar {{link}} or give me a call at 1-800-964-0946 ext. 270.

Thanks,
Andrea.

TechCrunch Story / experienced customer story writer available

Hi Roger,

Hope your week is going well! I read about Gister's launch in a recent article on TechCrunch - you guys are doing some cool work!

I was checking out Gigster's website and noticed you don't have any customer success stories.

Do you need help with this? As an experienced customer success story writer, I turn positive customer experience into captivating stories.

With your new launch and need to build trust and growth, I imagine you have lots of great stories to tell that showcase the impressive results you've helped clients achieve. For example, the testimonials by Humaria Mubeen of Ishqr and Lily Truong of Clear Ear would be perfect ones to flesh out into 2-page case studies.

As you may know, research has shown that a 2-page case study is one of the most effective content marketing methods to generate leads. You can use case studies at strategic parts of your marketing to convert leads - like in new client packs, on your website to earn email addresses, or attached to a follow-up email after a new client meeting.

Recently I helped a travel products company boost awareness - and blow their funding goal out of the water - with a case study. You can check it out here {{link}}.

Also, I help companies with their other content marketing needs, like blog posts, e-newsletters, reports, white papers. Because of my background as a legal software specialist and writer, I can clearly explain complex software issues and tell a compelling story to get new clients and build trust for Gigster.

When are you open for a 15-minute call next week to chat about how we can work together? Looking forward to hearing from you

Cheers,
Laura
Laura V Lopuch // Web copywriter
Case studies/email copy / blog articles / white papers
e. laura@lauralopuch.com

how to write the perfect email ending

Hey there,

It's a common and frustrating situation with sales emails: your open rates are high, your response rates abysmally low. What's going on?

It doesn't take exact science to figure that out. Normally it's because we labor over our subject lines and wind up neglecting the call to action. Sometimes there's no call to action. Other times it's boring and forgettable, like the overused "Looking forward to hearing from you" line.

One of our jobs as salespeople in the digital age is to write memorable emails that stand out from competitors' messages. To do that, you need to end ones strong a note as you began with.

When these call to action (CTAs) are well-written, focused and offer a clear and valuable incentive, you make it easy for the recipient to want to respond. In essence, you've made the decision for them by offering value.

So take a look at the CTAs you've been sending and give them a makeover, using some tried and true tactics I've always found helpful.

Here are three ways to improve your CTAs and make your sales email more enticing. {{link}}.

Cheers,
Heather.

P.S There are even more tips on CTAs in this short video course I created on email outreach with Hubspot (Check it out, since it's totally free) There are some pretty useful worksheets on CTAs inside.

Use Personalised Subject lines to get higher open rates

[Prospects Name]

Recently I came across [Company Name] in the [Directory where I found their information] and I wanted to reach out. My name is Jake Jorgovan and recently I finished up a website design project for [case study client] and wanted to reach out to similar companies.

When I came across [Client's website] I noticed [review of 2-3 things that I found wrong with the clients website]. With the [case study client] we were able to build a professional site and get it up and running in under three weeks. Their site is mobile friendly and extremely easy for anyone at the company to update.

If you are interesting rebuilding your website please let me know and we would be more than happy to help you out. Also, I have attached a case study for [Case study client] with a raving testimonial from the owner of the company

Thank you [prospect name] and I look forward to hearing from you

Sincerely,

Jake Jorgovan.

Published in Moz 3x. Want to write for Base2Digital

Hi there to the Base2Digital Content Team!

My name is Sean Martin. I am the Content Marketing Manager at Directive Consulting. We are a Google, Bing. Moz and Unbounce partner. We specialise in SEO, PPC, Content and Social.

I am emailing you because I would love to have the opportunity to create a piece of content for your blog.

We have had the blessing of being published in Moz, Kissmetrics, CrazyEgg, Ahrefs, Wordstream, Local Search Ranking Factors, Raven, Convince & Convert, Wordtracker, Marin, Acquisio, SitePoint and more.

I also work hard to get the content I create for you featured in other places! I got a post for Wordstream in Moz's newsletter (see below)

Use Personalised Subject lines to get higher open rates

[Prospects Names]

Recently I came across [Company Name] in the [Direcotry where I found their information] and I wanted to reach out. My name is Jake Jorgovan and recently I finished up a website design project for [case study client] and wanted to reach out to similar companies.

When I came across [Client's website] I noticed [review of 2-3 things that I found wrong with the clients website]. With the [case study client] we were able to build a professional site and get it up and running in under three weeks. Their site is mobile friendly and extremely easy for anyone at the company to update.

If you are interesting rebuilding your website please let me know and we would be more than happy to help you out. Also, I have attached a case study for [Case study client] with a raving testimonial from the owner of the company

Thank you [prospect name] and I look forward to hearing from you

Sincerely,

Jake Jorgovan.

Quick question

Hi {{first name}}

My name is Nathan and I am the founder of the Car App. We work with used car dealerships to help them stay connected with their prospective customers.

The Car App is a mobile app for used car dealers. Our solution is 7 times more likely to result in a vehicle sale than Craigslist, Autotrader, and eBay combined.

Is it possible to get 15 minutes on your calendar to further discuss the benefits the Car App would bring to [company]?

Best,
Nathan

Diverse segments

Hi Cara,

I'm reaching out to you specific to your role leading the Digital Marketing team at the {{company}}. I work with {{company}} and we partner with nonprofits and trade associations helping them drive stronger connections with their stakeholders as they launch and deliver content in different languages and channels.

I understand that the {{blanked}} is dedicated to the principles of {{blanked}} peace and international development. I'm curious as to how you reach your domestic and global network, specifically your non-English speaking stakeholders. We partner often with Digital Marketing teams helping them communicate content in different languages and scale appropriately relative to growth.

If this is part of your mandate please let me know. I appreciate any feedback you have to share.

Thanks!

{{sig}}

Quick Favor

Hi,

The most important part of my job as a content strategies is that I solve content problems that are bought to me by others.

And after the lively Q-and-A discussion that followed my {{blanked}} session on creating a content style guide, I want to be able to do the same thing for you.

But I don't want to forge ahead creating new tools and training's, assuming I know exactly what you need.

So tell me: w What content problems are keeping you up at night {{link}}.

(I know your time is valuable, thank you in advance for empowering me to better work for you).

Cheers,
{{sig}}

Use Personalised Subject lines to get higher open rates

[Prospect names],

Recently I came across [Company name] in the [Directory where I found their information] and I wanted to reach out. My name is Jake Jorgovan and recently I finished up a website design project for [case study client] and wanted to reach out to similar companies.

When I came across the [Client's website], I noticed [review of 2-3 things that I found wrong with the client’s website]. With the [case study client], we were able to build a professional site and get it up and running in under three weeks. Their site is mobile friendly and extremely easy for anyone at the company to update.

If you are interested in rebuilding your website, please let me know and we would be more than happy to help you out. Also, I have attached a case study for [Case study client] with a raving testimonial from the owner of the company.

Thank you [Prospect name] and I look forward to hearing from you.

Sincerely,

Jake Jorgovan

Quick question

Hi [first name]

My name is Nathan and I am the founder of the Car App. We work with used car dealerships to help them stay connected with their prospective customers.

The Car App is a mobile app for used car dealers. Our solution is 7 times more likely to result in vehicle sales than Craigslist, Autotrader, and eBay combined.

Is it possible to get 15 minutes on your calendar to further discuss the benefits the Car App would bring to [company]?

Best,
Nathan

Is this the love gone

Bob,

I wanted to reach out to you one last time. I have suggestions on how your Facebook page and website can work harder in terms of generating new businesses. If I don' hear back from you I'll assume the timing isn't right.

My information is below should you have any questions

Best,

Work Together

Hi [first name],

I wanted to find out if you have any design needs at [company] (redesign, landing pages, UX, etc)?

We can increase sales, engagement, conversions, and more through our design and UX strategies.

Interested? Email me back, I’d love to chat.

Use Personalised Subject lines to get higher open rates

Hi,

I’m Bryan. I’m a huge HubSpot fan. I especially liked your recent piece on business card design. I work with companies like KISSmetrics and make weekly videos for their blog. Here’s one that published earlier this week on their site.

Just wanted to email you to see if HubSpot might be interested in a similar series.

I made a demo for you to show you what it might look like:

[insert demo]

Is this something you would be interested in?

— Bryan

Your Podcast

Key Kara,

I listened to you on the Sales Acceleration Podcast on my way tow work this morning and loved your insight on the future of sales development.

I am curious, one of the 60,000 inbound leads your team gets a month, how often do you have a direct phone number, email address and a full reporting hierarchy to reference.

You might be familiar with DiscoverOrg - our Native App which is one of the top rated apps Salesforce App Exchange

Best regards,
Josh

Re: IT or HR (Longhorns Basketball)

Hey Jack,

I had the pleasure of watching your Longhorns nearly upset Duke last weekend in PK80 basketball tourney they had here in Portland - hopefully they can keep playing tough like that's

Anyways - out of curiosity do you prefer to speak with IT Hiring Managers, Talent Acquisition folks or someone else when going after new accounts?

Reason I ask - DiscoverOrg profiles both IT and HR Org Charts with a full reporting hierarchy, 96% direct dial phone numbers, 98% validated email addresses. Here's one for CNA Financial (link).

With this accurate data, your team can get in front of the decision-makers who drive open reqs, before they post on job boards

Jack - do you have 15 minutes to get your free data on target accounts?

Who would you trade Matt Ryan for?

Hey Rich,

It's only right I start this off with two questions that came to me while doing some research:

1. What's it like to be a part of C's acquisition of M?
2. Who do you think you think would be a better fit at QB for the Falcons if Matt Ryan was traded?

I got my first taste of tech acquisition when DiscoverOrg acquired our competitor back in August (though I'm sure it wasn't anything compared to C - & M -). I feel your pain with Matt Ryan's recent struggles, I drafted him in fantasy and he's been consistently unreliable for me.

Anyways the reason for my note is DiscoverOrg helps companies like Google's DoubleClick, Adobe and Sizmek drive faster growth by arming their business development teams with the most accurate sales intelligence. Based on my research, G- looks like a phenomenal fit for our Global Marketing dataset. Here's our profile of Cracker Barel's Marketing Dept as a quick example.

That being said, do you have a few minutes on Thursday afternoon? I'd love for you to see how DiscoverOrg can align with your goals to help teams crush the rest of 2018 and get 2019 started off right.

Fishing in Oregon (DiscoverOrg)

Hey Matt,

It's only right I start off this note with two questions that came to mind while doing some research

1) Have you done any fishing in Oregon?
2) Do you recall DiscoverOrg from your time with I- (previous company)?

I grew up fishing on the Deschutes River in Eastern Oregon. If you haven't made it there, I strongly consider going - one of the most beautiful places.

Your formal sales team used our data to get a hold of the decision-makers in their target accounts.

Reason for my note, I noticed that you're now leading the sales team at [new company] (congrats) which means you're likely looking for ways to bring more revenue through the door faster. G- (new company) is a great fit for our HR Dataset and I'd love to reconnect to learn more about your strategy and see how DiscoverOrg can fit.

Her'es our profile of Ross Stores Hr/Finance/CxO Org Chat - notice the direct dials, emails , reporting hierarchy. Looks like Nancy C - would be a good POC for that account.

Do you have a few mins in the coming days to connect?

Your new position / help drive growth

Hey Kyle,

When you accepted the position as COO for N--, you said, "I'm excited to be part of N- as we play a pivotal role in helping large companies adapt their sales and marketing organisations."

Companies like Televerde, Intelemark and InsideSalesTeam are leveraging DiscoverOrg's incredibly accurate content data to drive their growth into new business opportunities AND increase ROI for their current clients.

That said do you have 15 minutes to space to see how DiscoverOrg can help make that excitement a quicker reality.

Thanks in advance
~Josh

Northwestern bummer

Hey Josiah,

It was a crazy run this year for Northwestern's basketball team. I'm sure it was a bummer to see them exist the 2nd round but I bet it made your year better are the Vibes was award the Marketo Technology Partner of the Year this week.

Companies like Rocket Fuel, Turn and Sprout Social are leveraging DiscoverOrg's incredibly accurate data to connect with more stakeholders in their target accounts.

Do you have 15 minutes on Friday at 1 pm CT to discuss moving the needle?

Here's a Mobile Marketing project happening at XX an da screenshot or their Org Chart as an example

{{image}}

PXD Carpet

Hey Megan,

The PDX carpet background is awesome - I sent you a LinkedIn message but wanted to send you a quick email as I know those inboxes turn into spam targets.

DiscoverOrg just launched its HR dataset that's that is a great fit for [your company's] marketing and sales teams. Here's our profile of Chanel's HR Department. Notice Christine E- VP of Development in charge of Training and Development, her directed desk phone number, verified email and reporting structure.

We have this type of data on thousands of companies that fit [your company's] ideal customer profile. I would love the opportunity to discuss how DiscoverOrg can help.

15 minutes next week to connect?

A must know for you

Hey Tim,

Do you know 44% of salesmen give up after one follow-up?
This gives you a chance to swoop in the inboxes of these prospects and get a follow-up.
If you want to get ahead with this opportunity, do let us know.

Hoping to work with you.

Thanks
Martin

You might like this one

Hey Bruce,

Don’t you wish that you had a feature where you can just schedule emails according to different time zones? Well, say no more. We have designed a new email scheduler just for you.

If you want to try this for free, revert to this email.

Best
Elvis

Be smart

Hey David,

I have seen some of the awesome logos made by your company. They are stylish and decent at the same time. Especially, the touch of handshake that you gave in the real estate business logo was a great and meaningful addition to the design.

We can help your already established business multiply its effect and reach through our tool. You’d be able to bring in more and more business due to the aforementioned strategies. Also, it will help you understand the market scenario and the behavior of your customers in a clear way.

Keep doing good work

Thanks
Vj

Use Personalised Subject lines to get higher open rates

Hi [Exce's First Name],

I'm doing a study on cold emails and want to ask if you could share some thoughts on what differentiates an effective cold email from a bad one?

Your insight will contribute to research I'm conducting to help a lot of people get better at email, which will make the world a little better for us all.

Best,
John

Great opportunity

Hi sir,

I work for [blank]. We have an amazing opportunity to offer you. We're big fans of your blog [insert blog here]. We're looking for someone just like you to write on our site. There's no pay unfortunately but think of the exposure! Spots are filling up so let me know if you're interested ASAP.

Thanks!

Use Personalised Subject lines to get higher open rates

Hi [Exec’s First Name],

I’m doing a study on cold emails and want to ask if you could share some thoughts on what differentiates an effective cold email from a bad one?

Your insight will contribute to research I’m conducting to help a lot of people get better at email, which will make the world a little better for us all.

Best, [name]

Use Personalised Subject lines to get higher open rates

Hi Sophia,

I just tried giving you a call and left a message.

Please give me a call back at (855) 937-9271, or send me a note when you get the chance

Thank you!

Congratulations! (and a question)

Congratulations Benyamin!

I just saw that ActiveCampaign is one of the fastest-growing SaaS companies in the world, and I know your work as the content market manager plays a part. (I know you've only been there a few months, but lets be honest - your articles on Routine Excellence prove you know your stuff.)

Since you clearly know what you're doing I thought I'd ask you the same question I've been asking marketing professionals across the industry:

"What's your biggest frustration with content marketing?"

Any chance you could reply with a sentence or two?

Cheers

{{name}}

PS - I know you're crazy busy with the newish job so no worries if you can't :)

Hey {{name}}

I just saw you guys are hiring new SDRs! There you grow again! I know it can be complicated to train them with the new processes so the reason I am reaching out is my team are working with companies {{name}} and {{name}} to help SDRs automatically route opportunities to the right AE. All in real-time based on advanced round robin rules, territory assignments, account ownership and more.

Clients are seeing more reps hitting quota across the board through a huge reduction in time spent on spreadsheets and more recently distributed pipeline

Can we find a time where I can run this by you

{{sig}}

Book a meeting with me {{link}}

Would you like to opt-out {[link}}

Use Personalised Subject lines to get higher open rates

Hi {{name}}

I ran across the Activecampaign blog and thought the content might be an awesome fit for {{blanked}} - a site and newsletter with an audience of over 120,000+ B2B marketers.

All of the clicks go back to the original source, and top articles that make it onto the weekly newsletter can get 500+ clicks depending on the spot. Here's an example of our newsletter.

{{link}}

I'd like to set up at time to tell you more about how the site operates and hopefully have you participate! There is no charge for us to share your blog.

Can you get on a quick call this week?

{{sig}}

How secure are your printers?

Hi [name],

Real quick – how secure are your copiers and printers at XYZ LLC? Did you hear about the Illinois law firm – sued because the janitor removed their hard drives? He walked away with hundreds of thousands of documents.

Are you doing everything possible to mitigate your risk?

I don’t pretend to know your situation, but I’m curious. How are you managing security of your printers/copiers at XYZ LLC?

Thanks for considering, [first name],

[signature]

15 minutes to get {{company}} more customers

Hello {{First Name}}

Would you like to hear an idea for a 15 minute hack that could significantly increase {{company}}'s conversion rate?

Recently, {{SaaS Company}} one of our B2B clients saw a 47% increase in signups after working with us. {{FirstName}} let's schedule a 15 minute call this week to see if this would be a good fit for both of us.

When works best for you?